The CEO and founder of the company, Sandro Beridze, discovered his passion for espresso while living in Italy for several years in 1998. He decided to start a coffee business in Georgia.

In 1998, Company BB was originally registered in Georgia, in the city of Tbilisi. Our main goal at the time was to import, sell, and distribute premium natural coffee in the Georgian market. During that period, coffee market in Georgia was saturated with low-quality products, mainly consisting of instant coffee and low-priced roasted coffee beans.

We decided to collaborate with the world’s best Italian coffee brand. In 2002, after lengthy and challenging negotiations, we signed an exclusive contract and began importing and distributing the highest quality coffee, ILLY, throughout Georgia. We were the first Georgian company that introduced Italian coffee culture to Georgia in the late 90s.

Coffee sales grew rapidly, and within a few years, our company captured a significant share of the coffee market in Georgia. As coffee sales increased, so did coffee machine sales. In 2005, the Italian manufacturer granted us the status of being the top seller of coffee machines in the region. At the same time, we established a technical training center for coffee machines and offered coffee preparation training courses.

In addition to coffee and coffee machines, we gradually expanded our imports and distribution to include various Italian and German food products such as tea, milk, and hot chocolate. To date, our company is the leader in the coffee market. However, despite our success, our priority is on constant progress and ongoing project development.

We work in close partnership with our customers, suppliers, and partners to improve our craft. We participate in various types of exhibitions and organize product presentations. The company experienced rapid growth and is now a holding company, diversifying into other business verticals besides food and beverages.